Questions to get your promotional team prepared

An experiential agency provides all kinds of staff that your event requires. Be it emcee, promo staff,  brand ambassadors, hosts and hostesses, road show staff, etc., the agency readies a team of few people and they arrive right on time to coordinate the event. To make your event even more effective, it will be highly efficient if you are giving details about the event to the brand experience agency. Since you have discussed, prepare a list of few questions based on the event that you can ask the group assigned to your event. This easily eliminates the headache of delays and other malfunctions that take place in an event due to an unprepared team. 

The list of questions can be as follows:

Time of arrival – What is the time at which the team needs to show up at the venue?

Things they need to bring – Whether they are required to bring anything? 

Required attire – What will be the attire they are supposed to be in on the particular day? Do they have backup in case something goes wrong?

Brand talking points – Are they well-versed with the various talking points of the brand? Do they have enough knowledge about the product or not? 

Other key information – What are their backup plans? What is their chain of reporting?

These were some of the few categories and the question that you must ask before the event takes place. The type of answers you get will help in deciding how prepared the team is. In experiential marketing, the staff is the alternative USP and their performance affects the performance of the brand as well. 

Choosing the right experiential agency will render you with highly smart and skilled people that will get acquainted with every aspect of your brand in no time. Just provide the basic details and they will come full-fledged at your event.