Marketing
took a new form when digital media came into the picture. Ad commercials were
introduced and companies that earlier used experiential
marketing to promote their products on a global level shifted to this
option. TV served as the biggest medium of connection between brands and
audience and we all know how the rest of the story goes. But, what we all might
not know is that experiential marketing is making a comeback.
Otherwise
known as engagement marketing, it is recently gaining a huge attention from the
audience due to the uniqueness and creativity that has been brought into it.
With out-of-the-box ideas devised by brandexperience agency, the publicity becomes more effective and far-reaching
than any other digital ad shown on a TV. So high has been the popularity that it
has had a high influence on the online world. People with social media
profiles, especially on Pinterest, Twitter, and Facebook, etc., talk about the
advertisement activity, share their opinions, and discuss over the topics. With
people talking and discussing about a particular topic one more than one
platform, it is sure that a more effective impression is created in the minds
of the customers
Internet
promotions are highly critical for a brand’s success. With the increasing
number of online customers, it is of paramount necessity that you link your
product to the online world in some or the other way.
Various
bigwigs in the industry are now turning to engagement marketing first before
anything when it comes to brand promotion. One can easily find an experiential agency that can suggest effective
ideas of promotion with the least investment. There are also ideas that can
make your brand a star overnight. This is done with the aid of brand ambassadors.
With
all kinds of possibilities, experiential
marketing is sooner going to have the top spot that it used to hold.
No comments:
Post a Comment