One
reason of choosing experiential marketing
is, it is way less costly to TV and other digital media ads that are available
these days. McKinsey and Co., once predicted that TV ads will be only third
effective due to the increasing cost of the advertisement and the availability of
other forms of promotions. Although the fragmentation and segmentations continuous
in the arena of marketing, one that has survived all these is experiential marketing.
Experiential marketing, by its very own
nature, is a kind of advertisement consumers can’t ignore. Since the marketing
engages with the customer on a personal level, it is too hard to separate them out
from your lives. It helps in generating a more healthy relationship with the
consumers and that continued for a long term. Other than that, it also leads to
the increase in sales and generation of more leads that any other medium through
“word of mouth”.
Some perks of going for this kind of
marketing are:
Increases loyalty – Once a consumer
goes for the product, s/he sticks for a long period of time
Builds a large base of consumers – With
the help of an effective brand marketing, more and more customers start showing
an appreciation towards the product.
Creates memories – Promotional staff who are involved in the activity of product demonstrations
and promotion carry them out in such a manner that strong memories are created
that can be savored for a lifetime.
Raise awareness – Apart from product
sales, this marketing basically focuses on awareness. As a result, people
become more knowledgeable about the product promoted through engagement
marketing as compared to the product promoted though digital marketing
Verifies the target market – You can
easily understand in which market your product has a better future.
Go
for an experiential agency that has
the right experience and staff to carry out effective and result-oriented
marketing campaigns.
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