How businesses are using guerilla marketing?

Marketing is increasing like anything and there is nothing that is omitted in this context. In this wake of marketing reformation, businesses always try to go for different kinds of advertisement ideas to ensure their dominancy over their competitors. One of the new and highly adopted marketing formats in the recent times is guerilla marketing, a kind of promotional medium that gets its inspiration from a warfare technique. The ideology is to surprise the target market with something, but in a positive manner. 

Although it initially kicked off as marketing campaign for small startups and enterprises, the efficacy sooner attracted the bigwigs in the industry and they tried to go for it as well. For instance, one company tried to create a bomb scare in order to promote their upcoming neo-noir movie. On being asked why they would prefer such kind of promotional campaign that might create a negative impression, they simply replied, “that’s okay, but now everybody has an idea about our movie”.

The logic behind was once you take the emotion out of it, you will understand how effective an innovative the campaign was. Although not always advisable, this kind engagement marketing campaigns was able to create a pretty high quantum of buzz than any other marketing strategy could. The intention here is to capture the attention of the people and make them dig more and more about your product. Once the surprise is unveiled, people can leave the decision whether to go for it or not to their own but at least they have a fair idea about the product by that time. 

Going for brand ambassadors or promotional staff is not the only stuff marketing agencies can provide. Therefore, go for guerilla marketing agencies that can create a viral campaign for your company that will make people remember you and your brand name for good.