5 steps to better engagement marketing

Engagement marketing refers to engaging the audience with your product or service. A multitude of ways can be devised to increase your brand engagement. However, for a wider recognition, it is crucial to integrate all the possible means of options that can help in relaying the brand information in a fast and effective manner. Online Engagement is currently considered the best way to create quick awareness. To bring that into your product, you have to align your marketing framework with the Social Media.

Here are 5 steps that you can follow to create a better engagement of your brand using experiential marketing and social media:

·         Providing the accurate brand information – Make sure that you are providing the accurate and necessary information to the marketing company. The campaign needs to provide the correct information and unless you haven’t done that, the promotional campaign won’t do that either.

·         Be consistent with your approach – Sharing the same information on different media is highly important. Anything less or more might create disbelief among your consumers and that is not advisable.

·         Integrating social media – In order to increase your reach of engagement with the customers, you can use the online social media. Nothing is more effective than this medium and if carried out properly will give the best return of your investment.

·         Hold campaigns on a regular basis – The basic idea is to keep your target market aware of the fact that you are still on. Keep holding marketing campaigns and make your consumers engaged with the product.

·         Always get feedbacks – The only way to improve is by knowing what the views and the response of the audience are towards your products. That is impossible unless the promotionalstaff collects feedback from them. 

Find the best experiential agency and it will help you a lot in creating a better engagement between your brand and the market.

Different phases of engagement marketing

You saw a shampoo ad, liked it, and made your mind for buying it. After buying it one day when you went for the product, the experience was not satisfactory. Well, sorry for your loss, but this isn’t the product’s fault. It is necessary to understand a product from its very core before you are using it unless you are not a health conscious person. This is an area where engagement marketing excels. For this marketing, there are different phases and each phase is a way to educate the customer more and more about the product before actually buying it.

The different phases:

1^st phase – Product demonstration

A group of promotional staff offers a live demonstration of the product and explains all its details, ingredients, and how-to-use information. 

2^nd phase – Providing free samples

Many brands also allow people to get a taste of the product without charging for anything. This gives consumers an opportunity to test the effectiveness of the product. 

3^rd phase – Collecting feedbacks

Unlike other media campaigns, engagement marketing takes its feedback section very seriously. Consumers give their honest opinions about the product and the rest of the process is designed as per the response received. 

4^th phase – Buying the product

if the consumer is satisfied with the experience, they can easily go for the brand without needing further motivation.

As you can see, the promotion through this marketing is a more complete and perfect one. Trying out a product through this, certainly clarifies any doubt you have in your mind.

Find a brand experience agency that understands your values and gives your product the best marketing that it deserves. If you have your own ideas in your mind, such as, going for brand ambassadors for the promotion, you can directly ask if the agency provides that service or not. Only an eminent engagement marketing company can arrange for such facilities.

Perks of using experiential marketing

One reason of choosing experiential marketing is, it is way less costly to TV and other digital media ads that are available these days. McKinsey and Co., once predicted that TV ads will be only third effective due to the increasing cost of the advertisement and the availability of other forms of promotions. Although the fragmentation and segmentations continuous in the arena of marketing, one that has survived all these is experiential marketing. 

Experiential marketing, by its very own nature, is a kind of advertisement consumers can’t ignore. Since the marketing engages with the customer on a personal level, it is too hard to separate them out from your lives. It helps in generating a more healthy relationship with the consumers and that continued for a long term. Other than that, it also leads to the increase in sales and generation of more leads that any other medium through “word of mouth”.

Some perks of going for this kind of marketing are:

Increases loyalty – Once a consumer goes for the product, s/he sticks for a long period of time

Builds a large base of consumers – With the help of an effective brand marketing, more and more customers start showing an appreciation towards the product.

Creates memories – Promotional staff who are involved in the activity of product demonstrations and promotion carry them out in such a manner that strong memories are created that can be savored for a lifetime.

Raise awareness – Apart from product sales, this marketing basically focuses on awareness. As a result, people become more knowledgeable about the product promoted through engagement marketing as compared to the product promoted though digital marketing

Verifies the target market – You can easily understand in which market your product has a better future. 

Go for an experiential agency that has the right experience and staff to carry out effective and result-oriented marketing campaigns.

Brand Ambassador

Guerrilla Marketing

How businesses are using guerilla marketing?

Marketing is increasing like anything and there is nothing that is omitted in this context. In this wake of marketing reformation, businesses always try to go for different kinds of advertisement ideas to ensure their dominancy over their competitors. One of the new and highly adopted marketing formats in the recent times is guerilla marketing, a kind of promotional medium that gets its inspiration from a warfare technique. The ideology is to surprise the target market with something, but in a positive manner. 

Although it initially kicked off as marketing campaign for small startups and enterprises, the efficacy sooner attracted the bigwigs in the industry and they tried to go for it as well. For instance, one company tried to create a bomb scare in order to promote their upcoming neo-noir movie. On being asked why they would prefer such kind of promotional campaign that might create a negative impression, they simply replied, “that’s okay, but now everybody has an idea about our movie”.

The logic behind was once you take the emotion out of it, you will understand how effective an innovative the campaign was. Although not always advisable, this kind engagement marketing campaigns was able to create a pretty high quantum of buzz than any other marketing strategy could. The intention here is to capture the attention of the people and make them dig more and more about your product. Once the surprise is unveiled, people can leave the decision whether to go for it or not to their own but at least they have a fair idea about the product by that time. 

Going for brand ambassadors or promotional staff is not the only stuff marketing agencies can provide. Therefore, go for guerilla marketing agencies that can create a viral campaign for your company that will make people remember you and your brand name for good.

How better brand engagement leads to better ROI

The exercise of popularizing your brand and increasing its engagement with the target market is as crucial as creating it. A product is on no good unless it is sold and the only way to sell it is by creating a brand promotion. In fact, the amount of return achieved by your product sales is directly proportional to the brand engagement. The higher the engagement is, the bigger will be its ROI.

And, there is a reason why a better engagement leads to a better ROI. The following points focus on the same:

·         The bottom line behind purchasing a product is its personal connection with the consumer in some or the other way. The customers will see the brand as a better way to get involved in something that interests them. 

·         In marketing, brand loyalty has always played a crucial role. The ability of your brand to create a better reputation within your target market is itself sufficient to increase your sales rate. The reason is the popularity a product can gain through word-of-mouth marketing can’t be achieved by any other form. A higher marketing thus leads to a higher sale.

·         Engagement with a brand through all possible means makes it a trustworthy product. If you are able to find a brand engagement agency or brand experience agency that can create an outreach of your product in all the available platforms, you surely will benefit a lot. Since the modes of communication are incredible today, the time it will take your brand to reach a different target market will be very less. The result will be you making money in a market you never even targeted.

There is various way in experiential marketing that will aid you in increasing your ROI. Since it comes down to profits, you have to carve out various ideas and solutions that can help you in achieving your goals.