The dominance of
social media in the lives of people has got a far fetching reach in bringing
connect through experiential marketing
by multiple level approach of connecting to the end consumer. The brand
utilizes modern techniques to impress upon a lasting image into the mind of the
consumer with shorter ad campaigns. The appeal of the ads makes a seamless and
quick connection to the consumer mind within the limited time frame. The
contemporary sales and marketing concepts involves the consumers to get engaged
into the brand building measures through live presentation of the concept,
thereby pushing the evolution of the brand from a virtual concept to a
practical component. Engagement marketing comes into the paraphernalia of active
participation from not looking into consumers as passive receivers, rather
getting the consumer involved in the
production and co-creation of marketing programs, longing to develop a
perennial relationship of being Brand Ambassadors, keeping with the brand at large.
In the run up to the true sense of experiential marketing,
the role of promotional
staffing goes a long mark in
introducing the building blocks of reaching the brand concept to the end user.
They provide the bespoke solution to managing the growth of the brand through
the word of mouth or hand to hand disbursal of the concept of interactive liaison
with the consumer in laying up a strong foundation of strong brand recall,
which is immune to market competition.
Interestingly, engagement marketing allows, the
weird thoughts of a gullible customer to play a contributory role in fashioning
a brand from a point of nowhere to everywhere through individual experience of
the raw product getting a final touch of perfection. The immense role of promotional
staffing in bridging the gap between
the brand and the actual product cannot be sidelined. Through the process it’s
ultimately the consumer’s who share up the crown of successful Brand Ambassador
and are the wings and veins.
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