Monday 10 February 2014

Zest to Experiential Agency with engagement of Promotional Staffing



Challenging the ordinary and making the exposure a perennially memorable one is the role of Experiential Agency in the larger interest of Brand recognition. The value of the brand gets impregnated into the mental set up of the prospective consumers delimiting the role of the organisation and composing experience to get the consumers involved into the evolution of the brand. The consumer is targeted based on the adaptability of putting the consumer to the front engaging multiple senses at the same time. With a shorter span of attention displayed by the consumers to a product the Brand if captures the senses of the consumer will make a larger impact in comparison to the traditional form of marketing.

Experiential Agency engages Promotional Staff to inculcate the cycle of furthering the brand onto the marketable setup in a competitive environment where to reach to the top echelon directs the brand to be more involved in making the experience fruitful. They are the shacks of a chain of events which gets into the making of a brand into a peach able product. It can involve a word to word communication or may be a hand to hand transition of experiencing the product which goes into the Advent ism of the product onto the market.

The role of Promotional Staff creates a platform to engage the consumers to directly be associated to the product and feel the essence of the same. It helps in bridging the gap between the consumer and the product. Once experiencing the benefits of the product the consumer in itself turns around to be a propagator of recognised good will for the brand. Based on the need and the available resources the branding will get ignited onto the mind with a positive inculcation of synergy drawn by the events of engagement, thereby structurally helping organization do the best in the competitive world.

Saturday 8 February 2014

Experiential Marketing, Engagement marketing to build Brand Ambassadors.



The dominance of social media in the lives of people has got a far fetching reach in bringing connect through experiential marketing by multiple level approach of connecting to the end consumer. The brand utilizes modern techniques to impress upon a lasting image into the mind of the consumer with shorter ad campaigns. The appeal of the ads makes a seamless and quick connection to the consumer mind within the limited time frame. The contemporary sales and marketing concepts involves the consumers to get engaged into the brand building measures through live presentation of the concept, thereby pushing the evolution of the brand from a virtual concept to a practical component. Engagement marketing comes into the paraphernalia of active participation from not looking into consumers as passive receivers, rather getting the consumer involved in the production and co-creation of marketing programs, longing to develop a perennial relationship of being Brand Ambassadors, keeping with the brand at large.

In the run up to the true sense of experiential marketing, the role of promotional staffing goes a long mark in introducing the building blocks of reaching the brand concept to the end user. They provide the bespoke solution to managing the growth of the brand through the word of mouth or hand to hand disbursal of the concept of interactive liaison with the consumer in laying up a strong foundation of strong brand recall, which is immune to market competition.

Interestingly, engagement marketing allows, the weird thoughts of a gullible customer to play a contributory role in fashioning a brand from a point of nowhere to everywhere through individual experience of the raw product getting a final touch of perfection. The immense role of promotional staffing in bridging the gap between the brand and the actual product cannot be sidelined. Through the process it’s ultimately the consumer’s who share up the crown of successful Brand Ambassador and are the wings and veins.