5 steps to better engagement marketing

Engagement marketing refers to engaging the audience with your product or service. A multitude of ways can be devised to increase your brand engagement. However, for a wider recognition, it is crucial to integrate all the possible means of options that can help in relaying the brand information in a fast and effective manner. Online Engagement is currently considered the best way to create quick awareness. To bring that into your product, you have to align your marketing framework with the Social Media.

Here are 5 steps that you can follow to create a better engagement of your brand using experiential marketing and social media:

·         Providing the accurate brand information – Make sure that you are providing the accurate and necessary information to the marketing company. The campaign needs to provide the correct information and unless you haven’t done that, the promotional campaign won’t do that either.

·         Be consistent with your approach – Sharing the same information on different media is highly important. Anything less or more might create disbelief among your consumers and that is not advisable.

·         Integrating social media – In order to increase your reach of engagement with the customers, you can use the online social media. Nothing is more effective than this medium and if carried out properly will give the best return of your investment.

·         Hold campaigns on a regular basis – The basic idea is to keep your target market aware of the fact that you are still on. Keep holding marketing campaigns and make your consumers engaged with the product.

·         Always get feedbacks – The only way to improve is by knowing what the views and the response of the audience are towards your products. That is impossible unless the promotionalstaff collects feedback from them. 

Find the best experiential agency and it will help you a lot in creating a better engagement between your brand and the market.

Different phases of engagement marketing

You saw a shampoo ad, liked it, and made your mind for buying it. After buying it one day when you went for the product, the experience was not satisfactory. Well, sorry for your loss, but this isn’t the product’s fault. It is necessary to understand a product from its very core before you are using it unless you are not a health conscious person. This is an area where engagement marketing excels. For this marketing, there are different phases and each phase is a way to educate the customer more and more about the product before actually buying it.

The different phases:

1^st phase – Product demonstration

A group of promotional staff offers a live demonstration of the product and explains all its details, ingredients, and how-to-use information. 

2^nd phase – Providing free samples

Many brands also allow people to get a taste of the product without charging for anything. This gives consumers an opportunity to test the effectiveness of the product. 

3^rd phase – Collecting feedbacks

Unlike other media campaigns, engagement marketing takes its feedback section very seriously. Consumers give their honest opinions about the product and the rest of the process is designed as per the response received. 

4^th phase – Buying the product

if the consumer is satisfied with the experience, they can easily go for the brand without needing further motivation.

As you can see, the promotion through this marketing is a more complete and perfect one. Trying out a product through this, certainly clarifies any doubt you have in your mind.

Find a brand experience agency that understands your values and gives your product the best marketing that it deserves. If you have your own ideas in your mind, such as, going for brand ambassadors for the promotion, you can directly ask if the agency provides that service or not. Only an eminent engagement marketing company can arrange for such facilities.